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The leadership team highlighted access to OpenBet’s wider scale, capabilities and product portfolio as a significant benefit of the deal.
Its platform supports omnichannel betting across the EMEA region, with integrated trading, risk management and back-office functionalities.
“Our focus has always been on providing our customers with reliable technology, deep expertise and long-term partnership, said Torrejón and Gábor.
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Kambi’s path to the 2026 World Cup began with its initial investment in AI trading technology in 2021. The platform was deployed at scale during the Qatar 2022 tournament and fully embedded within its trading operations by 2024.
By 2026, the technology had already been tested across several seasons of top-level competitions including the Premier League and Champions League. AI now trades more than 70% of bets across Kambi’s network, including all football and tennis.
The 2026 World Cup was therefore the culmination of five years of development that had embedded AI throughout Kambi’s trading operations.
About Book Of Magic
The state-backed Nederlandse Loterij has ordered the operators of the unauthorised gambling site Skyhills to cease serving Dutch players.
This action came in the wake of a recent court ruling in a separate case involving Lalabet.
On Tuesday, Nederlandse Loterij announced it had sent a cease-and-desist notice to companies and directors connected with Skyhills across several jurisdictions, including Costa Rica, North Macedonia, the United Kingdom, Curaçao, Malta and the Marshall Islands.
