Wild Plains

About Wild Plains

The group highlighted potential risks posed by Google’s organic search features beyond paid advertising, which include autocomplete and suggested queries. 

Using data collected primarily through Chrome’s incognito mode to exclude personalised search histories, the KVA identified several autocomplete and pre-fill search queries that directly suggested illegal gambling platforms to users.

Examples included phrases like “online casino zonder Cruks” (online casino without CRUKS, the Dutch self-exclusion registry for problem gamblers) and “beste online casino buitenland” (best online casino abroad).

About Wild Plains

GiG exited the B2C space in 2023 when, after a strategic review, the company split its media and platform divisions, the former of which was rebranded as Gentoo Media.

The 888Africa acquisition announcement raises questions about why GiG have opted to return to the B2C sphere. Richards warns against over-analysing the deal as a wholesale return to B2C, insisting that GiG remains a B2B platform and tech business at its core.

Asked why GiG had returned to B2C, Richards explains the decision was threefold.

What is Wild Plains?

If you want to check out my financial guidance for what will probably historically be seen as the craziest period of human history ever, join me at The End Game Investor. You get a two week free trial. Hope to see you there.

And thanks to Calvin for being one of the moral billionaires who (believe it or not) isn’t maniacally obsessed with the idea of world domination. It’s refreshing. Good luck to him, and to all of you. See you at EGI!

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