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The company cited a 100% uplift in Mexico’s average audience versus the 2022 World Cup, which had led to “excellent new customer acquisition” during the tournament.
The supplier’s total B2B revenue increased 14% YoY to €394.8 million, while adjusted EBITDA
increased 75% to €128.1 million.
The only market to report a loss for B2B during the period was the UK, down 8% to €59 million. Playtech said the market was impacted by “certain customer-specific changes and increased Remote Gaming Duty”.
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In January, Polymarket and Dow Jones announced an agreement that paved the way for event contract data to appear on various Dow Jones sites, including The Wall Street Journal. Dow Jones also owns Barron’s, Investor’s Business Daily and MarketWatch, among other media properties.
Polymarket also has marketing deals with Major League Baseball (MLB), Major League Soccer (MLS), the NHL and UFC.
While the Polymarket/Yahoo Finance situation is one of the earliest examples of a severed relationship between a prediction market operator and a media entity, that doesn’t mean those “divorces” will permeate the two industries.
What is Love Joker?
As the case rumbles through court, a key piece of evidence, meant to support Evolution’s defence was a report carried out by specialist gaming advisors Spectrum Gaming Capital. It analysed Evolution’s operations and was meant to counter the damning Black Cube report.
However, until very recently the report was kept confidential by Evolution, as it contained commercially sensitive material, the supplier said.
But this week the 2022 report was released in full by the court. Playtech, for its part, has celebrated a number of findings in the document, which it says supports and corroborates findings from Black Cube.